The musical group Sweet Alibi will perform at Valemount – The Rocky Mountain Goat

By Andrea Arnold

Canadian musical group Sweet Alibi is scheduled to perform at the Valemount Community Theater on October 7 at 7:30 p.m. Tickets are on sale at Infinity Office and Health for $25 general admission, $20 for students and seniors, or at the door for $30/$25 – cash only.
Sweet Alibi was formed by Michelle Anderson, Jess Rae Ayre, Amber Nielsen, Alasdair Dunlop and Brodie Parachoniak in 2009.
“We’ve all been playing music since we were pretty young, so when we formed Sweet Alibi, it was fun to infuse all of our different backgrounds/influences,” said Anderson, electric guitar and banjo player.
“Michelle studied classical and jazz guitar from an early age,” Ayre said. “Amber was educated by her father. I am self-taught and participated in choirs and musicals throughout high school.
Anderson first collaborated with longtime friend Ayre and connected with Neilsen through their musical connections. They wrote their first song the first time the three of them met.
The three sing and accompany the group: Ayre with his guitar and harmonica, Nielsen on guitar and Anderson on guitar and banjo. They are joined by Dunlop on bass and Parachoniak on drums.
The band are in the midst of a Western Canadian tour that kicked off in their hometown of Winnipeg, Manitoba to promote their album “Make A Scene.”
“I love seeing small towns and meeting everyone,” Nielson said. “On days off, it’s nice to go to the local shops and talk to the locals. Each city has interesting stories to share.
Anderson finds the experience of bringing new music to the public fun and rewarding.
“It’s also great when we add an old song to the mix and people recognize it and sing along. “
Connecting with the audience through their music and in conversation after the performance is Ayre’s favorite part.
“You can really see how music can have such a profound effect on people,” she said.
“It’s also fun to be paired up with other artists and do shows with them. It helps to build community and create inspiration.
Nielsen and Anderson agree that staying healthy on the road is a big challenge.
“Long drives and quick stops mean there are a lot of fast food meals,” Neilson said.
Anderson commented that staying healthy and rested is always a challenge, especially with late nights and early mornings, and not much alone time. Being in a different place every night is also a challenge, Ayre says, but it’s also what makes touring fun.
“I find trying to be present where I am is the best way to navigate this,” she said. She also addressed the financial stress that comes with touring in a post-Covid world where shows are canceled due to illness and dwindling audience numbers, and numbers are slow to return to normal.

William N. Fernandez